Fashion Marketing Intern

Job description

We are looking for a creative and passionate Fashion Marketing Intern to support us in developing and executing innovative campaigns, with a particular focus on TikTok. This is an unpaid internship for students currently enrolled in a Marketing, Fashion, or related program that requires co-op hours as part of their academic curriculum. You should be ready for occasional content creation in downtown Toronto, engaging in fun activities from street interviewing to creating trendy TikToks. If you love making content, enjoy talking in front of the camera, and have a passion for trying on clothes, this is the perfect role for you! This internship offers hands-on experience in digital marketing, brand strategy, and social media within the fashion industry.  Apply Here

 

Requirements

  • Must be in Downtown Toronto
  • Must be currently enrolled in a Marketing, Fashion, or related program that requires co-op hours as part of the curriculum.
  • High energy and enthusiasm for content creation and engagement.
  • Passion for wellness, fashion, and branding.
  • Strong understanding of TikTok, Instagram and digital marketing tools.
  • Excellent written and verbal communication skills.
  • Creative mindset with a strong attention to detail.
  • Ability to work independently and as part of a team.
  • Familiarity with design tools like Canva, Photoshop, or similar platforms is a plus.
  • Experience with influencer marketing and PR is a plus.

 

Our brand

At Maylyn & Co., we’re redefining sleep with unparalleled softness and thoughtful design. Our bedding and sleepwear, crafted from sustainably sourced plant fibers, deliver a cloud-like comfort that transforms your rest into a rejuvenating escape. With our vegan, cruelty-free alternatives, we blend modern luxury with a deep commitment to the planet, creating a unique sanctuary for both you and the Earth.

 

Responsibilities

  • Assist in developing and implementing marketing campaigns, particularly for TikTok, including content creation, scheduling, and engagement strategies.
  • Help manage social media accounts by scheduling posts, engaging with followers, and analyzing performance, with a focus on TikTok trends and growth.
  • Conduct research on fashion trends, competitors, and target audiences to inform marketing strategies, particularly within the TikTok community.
  • Collaborate with the creative team to develop fun and engaging TikTok content (videos, challenges, etc.) that resonates with our audience.
  • Participate in on-the-ground content creation in downtown Toronto, including street interviews and trendy TikTok challenges.
  • Support the planning and execution of influencer partnerships, PR outreach, and other brand awareness activities.
  • Track and analyze marketing campaign performance on TikTok, providing actionable insights for improvement.
  • Assist in organizing promotional events, pop-ups, and virtual campaigns.
  • Stay up-to-date with the latest trends in digital marketing, sustainable fashion, and consumer behavior.

 

What You’ll Gain

  • Real-world experience in fashion marketing and branding, with a focus on TikTok.
  • Opportunity to work with a fast-growing sustainable fashion brand.
  • Develop a portfolio of work in digital marketing and content creation.
  • Flexible working hours with remote work options.