Market Research (Consumer insights) Intern
We're looking for a dedicated and curious individual to join our team as a Market Research Intern for a 3-month internship. This role is perfect for someone who is passionate about learning more about consumer behavior, trends, and the wellness market.
What You’ll Do
You’ll dive deep into consumer insights by identifying key consumer segments and developing detailed target personas. Through surveys and interviews, you’ll gather valuable information about their lifestyles, wellness habits, shopping behaviors, and preferences, including their favorite brands, sleepwear choices, and price points. You’ll also explore locations like Pilates studios and wellness centers to meet these consumers where they are, conducting in-person surveys in exchange for exclusive brand incentives like discount codes.
In competitor analysis, you’ll examine leading brands in the sleepwear and wellness space, uncovering who their customers are, what their marketing strategies look like, and where opportunities for improvement lie. Your findings will help us differentiate and elevate our brand in the marketplace.
You’ll also be responsible for data collection and analysis, designing and implementing surveys both online and on-site. After gathering the data, you’ll analyze key trends and consumer behaviors to inform product development and marketing strategies.
Finally, you’ll compile research reports that present your findings in an insightful and organized way. These reports will include key insights on consumer behavior, competitor analysis, and strategic recommendations for the marketing team, helping shape the future of our brand.
To apply: send your application to community@maylynandco.com